Google Local Service Ads

GOOGLE LOCAL SERVICE
ADS MANAGEMENT

Generate Exclusive, High-Intent Leads in Your Local Market

At Rainmaker for Contractors, we help basement waterproofing, foundation repair, and home improvement contractors dominate local search results through Google Local Services Ads (LSAs). These powerful ads put your business at the very top of Google—above traditional pay-per-click ads—connecting you with homeowners who are actively searching for your services right now.

google local service ads

What Are Google Local Services Ads?

Google LSAs are pay-per-lead ads designed to drive exclusive local leads. Unlike traditional Google Ads where you pay per click, LSAs charge only when a potential customer contacts you directly through the ad.

The best part? These ads come with a Google Guaranteed badge, boosting trust and increasing the likelihood of a homeowner reaching out to you over your competitors.

Why Contractors Need Google LSAs?

🔹 Top of Google Results – Appear above Google Ads and organic listings
🔹 Only Pay for Real Leads – No more paying for unqualified clicks
🔹 Google Guaranteed Badge – Build instant trust with new customers
🔹 Easy to Track ROI – Pay per lead, not impressions or clicks
🔹 Voice Search Friendly – LSAs appear in “Hey Google” search results

Our LSA Services Include:

✅ Full Setup & Optimization

We’ll handle every step of the setup process, including verifying your Google Guarantee, uploading license and insurance info, and completing your business profile to match Google’s best practices.

✅ Service Category Strategy

We make sure your ad shows up for the right services, maximizing qualified leads in your core business areas like basement waterproofing, crawl space repair, or foundation stabilization.

✅ Weekly Lead & Budget Management

We monitor performance, adjust targeting, and manage disputes to ensure you’re only paying for valid, high-quality leads.

Compete With The Big Names

If you’re in a competitive market, you’re likely already seeing large companies dominate the top spots. With Rainmaker’s LSA strategy, you can be right there with them—or ahead of them.

And here’s the best part: we don’t profit off your LSA spend. Your ad budget goes 100% to Google—we only manage and optimize it as part of your monthly Rainmaker package.

Results You Can Count On

We’ve helped dozens of contractors across the U.S. grow their lead flow and increase booked appointments using Google LSAs. When combined with a strong Google Business Profile and reputation strategy, it’s one of the most cost-effective lead generation channels for local contractors.

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You can book a strategy session with Bill Crawford to discover how you can benefit from our services and start getting more leads, more calls and more sales.