Google reviews, are mission critical and a necessity for your business. Getting reviews is all about the application. I like it when I see business owners jump in and apply Google review strategies, And you may not apply it perfectly, but at least you’re taking action. Why are online reviews important? We’ve all done it. You know, we’ve all typed in Google and we’ve all looked at reviews, and some people will apply the filter and look for the worst reviews and read a couple and say like how bad is this company really? Some will just get the average and out of these three listings you see who would you call and if you’re going to consider three companies? You’re probably going to click you know, do a little bit more research and find out there’s probably 20 or 30 waterproofers in the area. But just out of these three, if it’s me I’m definitely going to click on the best rated company and find out why they have way more reviews than everybody else. I’m concluding off of just looking at these reviews that this company like most people are going with this company, it feels safe to me, because most everyone has chosen this company, and they have great ratings. So I’m definitely certain you know, that with positive reviews it’s going to increase your lead flow. Additionally, because of this traction your rankings should increase as well.
If you could ask yourself your question, what would you do if you were the customer, and put your mindset in the customer’s eyes and feel what they feel look through their eyes? This might really influence your behavior and what you’re going to do with your company, and how you’re going to get more reviews. 88% of consumers will look at online reviews. Whether you do shows canvassing, mailers, TV, radio, internet marketing, you’re going to get searched and people will look at your reviews. This is why managing and understanding online reviews is so important.
Another big step is to build getting customer reviews into company culture. If you do not do this it may slip as a priority and the thinking becomes “eventually we will get reivews”. A better way to obtain reviews is to delegate the reviews to a point person. As part of that process I would make sure that person calls after every job. To do this, right, it has to go way deeper, it has to be everybody. So here’s some ideas. In a staff meeting, maybe you do a weekly staff meeting, always start with reading the most current customer reviews. Another company culture thing is post, a line or two from customer view and put it on your wall in the office. The point is to create an environment where people are proud to be able to say, “yeah, I’ve my work helped affect this customer view and that super satisfied customer”. And doing so creates that positive energy. Also it reinforces your mission, that you’re there to serve customers to create healthy living environments in their homes. Next after finally getting a review system in place is using an incentive program. You need to appropriately reward employees for going out there and getting customer feedback. This in turn will lead to seeing more positive reviews for your company!
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