Today, we’re going to be talking about optimizing websites for the most amount of conversions that you can get. It’s an area that’s often overlooked, we’re so concerned and thinking about what lead sources we should be using, how much money we’re spending, but an optimized website is really the central of all the marketing that you’re doing. Not having the right marketing strategy, not generating enough leads, and having a low return on investment can and will cause a lot of sleepless nights. The key to it is to build a great build a great website that’s going to convert as many leads as possible. You want to strive for consistency because your website is really the hub. It’s the place where people are going to go and check you out. They’re going to try to get to know you and we know that people want to do business with others that they know like and trust. And that’s what your website is there for, it’s going to introduce who you are, what your services are, and is to really try to make that connection to convince them that needed to call you. The goal is a full schedule. With trucks running, people are busy sales reps are in front of customers on a continuous basis, and you’re creating momentum and consistent growth.
Let me emphasize this with some math. So let’s say if you look at your Google Analytics, you should be aware of how many visitors you’re getting per month. So let’s say you get 1500 visitors per month. And out of those, you’re converting 5%, just 5% into phone calls and leads, I do say leads because you can get phone calls, and maybe their service or maybe they’re resetting an appointment or something, but you’re getting, you know, 5% of those visitors are turning into leads. So let’s say you close 25% of those leads, and you end up with 19 jobs. And let’s say your profit from each job is about $1,500. That’s going to leave you a profit of 28,500. I know some of you would be thrilled with that kind of a profit.
But in this scenario to on the right, all the numbers are the same. Except for this 10% conversion. So this is a website that instead of only converting 5% of the visitors into leads, they’re converting 10% of the visitors through better calls to action, better connection, better pictures, better, like opt ins, which we’re going to cover here. So they convert 10%. And they’re getting 150 leads, it assumes the same close rate from a sales perspective that you’re able to close and sell 25%. And then you end up with 38 booked jobs, jobs that are sold. If your average profit is 1500, now you’re walking away with $57,000. So if you’re talking about, you know, marketing budget, some people are like, oh, I can only spend 5000, you know, some are spending 1020 or 15 or 20,000. And marketing. Boy, he doubling the conversion rate at a high converting website. Huge, huge difference, as you can see. So here’s someone on the East Coast, they do Bayswater, perfect. And they had so many leads that they thought they’d save themselves some money and show their Google ads or not shut them off, but just really, you know, not put a lot of money in there. And this is about the last 30 days, just organic phone calls coming in 372. Out of those, these are 208 first time callers. So sure, you know, sometimes you’re gonna get a salesperson calling to sell you something sometimes an employee’s calling in or whatever the reason, but these are 208, first time callers almost all from organic. So that’s that’s a lot of phone calls of just converting visitors. So why is getting your website built to convert important to you? Obviously, it’s to maximize your revenue ultimately, and increase your profit.
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