When we watch the Super bowl, and huge companies like Mountain Dew they spend three to 4 million on some ads, sometimes just not a 32 second push in the in the Super bowl, and it’s really hard to track exactly, what increase our sales have because they have probably hundreds of other advertisements going out yet there’s the big push in the drop in all that money. It’s really hard to pin it down into what’s question that but digital is different, which is a beautiful thing. Now, I’ve been in the industry for quite a while, back in the day, we had telemarketing and we did canvassing and some of us still do canvassing always rehashing leads. In today’s world, it sure seems easy to get leads, there’s a lot of options on how to get leads. Now these are just mostly related to the internet. So you have your website, and you have SEO in within SEO, there’s several different areas to get leads, you have referrals coming in Google ads, and Bing Ads, and Home Advisor is a big one. But you could add Angie’s List to that and thumbtack and many of you do shows and events and many of you do mailers, and some are doing TV and radio and it just goes on and on and up. So there’s there’s a lot of different ways to do to generate leads. This time of the year I know people are doing yard signs. So it just keeps going. So I don’t know if there’s a lead flow issue. I think there’s something else. Before I answer that, this is our wheelhouse, and how we help our clients dominate the internet, we have we start with the foundation. Quite honestly, there’s more lead sources in here. So we start with a website that converts searchers into actual leads.
Next, we have local SEO and organic SEO and Google ads and Facebook ads. Most almost all of our clients now – I have pushed our clients for a major emphasis on customer reviews. So now – understanding the importance of that we see more and more traction and call back, due to the impact of the positive reviews . Also important is nuturing leads. There are many different ways to do remarketing, once they’ve hit your website, you could put the Facebook pixel on them. Also you could put the Google Ad pixel and so on and track them. Additionally, there’s social and you need to quantify where all the leads are coming from to understand conversion. I think the biggest challenge facing contractors is really unconverted leads. When I was in the business, we would have all of our leads. And inside of a file box, actually, it was the reset box. We had a big taped index card called resets on the front and on the back. And it was the job of this scheduler, the theory was to call them once an hour on the hour, every day until it’s booked, and they have to go 10 to 14 days before you can kick the lead. If you follow up and if you call someone let’s say 10 times a day for 10 days, it’s 100 phone calls. Knowing this sort of information with tracking and having numbers related to your work is powerful! With this sort of traction you will see your sales increase!
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